If you’ve done any traveling on America’s roadways lately, you’ll know that there’s a ton of variety so far as concerns vending machines and our options for consuming. You’ll find everything from candy to coffee to soda if you look hard enough.
It’s because of that variety that we want to equip you with vending machines that aren’t like anything else. We want to give you something that can meet the needs of anyone who comes up to you.
We don’t want you to be restricted to just one product like, say, candy. Candy and chips are both basically the same thing for the sake of our discussion here. They meet the needs of a very select group of people – people in need of a sugar rush. Now, granted, a lot of people will feel that need, but that’s not the largest possible group.
You can have soda machines too. These will be a bit more brand-specific – either for Coke or Pepsi. And your options are going to be restricted in both of them.
Coffee machines are good too, but not everyone likes coffee, and you only need caffeine every so often.
None of these has the power to generate as diverse a crowd. The biggest crowd possible is a composite – it pulls people from all the different subsets, and puts them together. That biggest possible crowd will net you the biggest possible profit.
That’s what we want you to have.